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Racehorse Owners Survey

Earlier this year sports marketing agency Two Circles undertook the first National Racehorse Owners Survey on behalf of the ROA and BHA.

Survey resultsIt aimed to create a consistent way of measuring the experience of owning a racehorse and understand the attitudes and motives of owners - both current and lapsed - to help the industry reveal insights into owner groups which are currently hard to reach. This would then be used to ensure fewer owners leave the sport and more become involved. Reaction from the ROA, NTF, BHA and RCA can be found here.

Among the main findings from the responses of 2,200 current racehorse owners and lapsed owners were:
 

  • The average age of a racehorse owner is 59;
  • The percentage of lapsed owners who cite facilities and treatment of owners at racecourses as a factor in their decision to give up ownership is 44%;
  • The average duration of ownership among ROA members is 6.5 years, compared to 4.7 years for all registered owners;
  • The satisfaction rating for the ownership experience among syndicate members is 8.2 (out of 10), compared to 7.5 for sole owners;
  • The percentage of lapsed owners who would like to own horses again is 73%;
  • The percentage of ROA members who remain an owner for 10 years is 35%, compared to 14% for all registered owners.

A more in-depth look at the findings can be found in the Executive Summary below: 

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  Executive Summary - National Racehorse Owners Survey

 

 

If you would like to delve a little deeper, Two Circles have produced detailed reports on three areas the survey covered:
 

Owners Experience pdf  Owner Experience       

Trainers Experience pdf  Trainer Experience         

Racecourse Experience pdf  :  Racecourse Exeprience



 

The ROA will now work with the various parties within racing to devise strategies and initiatives to address the issues that owners have raised. These initiatives will be communicated in the September issue of Thoroughbred Owner & Breeder magazine.

The ROA helped secure funding for this important project through support from the British Horseracing Grant Scheme, administered by the British Horseracing Authority on behalf of the Secretary of State for Culture, Media and Sport. 

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Racehorse Owners Association
1st floor, 75 High Holborn, London, WC1V 6LS

Telephone: 020 7152 0200
Email:          info@roa.co.uk


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