ROA Staff members

The ROA employs a team of nine full time members of staff, based in our offices in High Holborn, London.

Charlie Liverton image
Charlie Liverton

Chief Executive

Charlie joined the ROA in 2016 having previously spent seven years at Neptune Investment Management. Prior to this he held positions as a Global Account Manager at GESeaCo Services Limited, and was a Bloodstock Insurance Broker with Crawley Warren. He had also been pupil assistant trainer to Major Dick Hern and Richard Hannon, as well as working for one of the leading vets in Lambourn, Mike O’Gorman and in the bloodstock department of Tattersalls. As well as being a sole owner, Charlie has also run a number of successful, long-standing syndicates. 

Favorite horses: include Viking Flagship, Best Mate, Hannibal the Great, Camelot, Arctic Cosmos and Simple Verse

Committees: BHA Executive Committee, BHA Fixtures & Funding Committee, Shadow Racing Authority, Horsemen's Group, Great British Racing, British Champions Series, BHA Racing Committee, BHA Public & Corporate Affairs Committee, Thoroughbred Owner Breeder Board, ROA Awards Committee, ROA Raceday Committee, BHA Plus 10 Committee.

Key responsibilities:

  1. Provide Executive leadership and direction for the organisation, as determined by the Board on behalf of members
  2. Represent owners working to improve their financial returns, working in partnership with the Horseman’s Group, with a view to supporting returns to all horsemen
  3. Represent owners on industry committees helping to improve many important areas, including the BHA, RCA and Horseman’s Group under the new tripartite agreement
  4. Engage and update ROA members at monthly regional meetings, as well as the AGM
  5. Liaise closely with partners and sponsors to maintain and enhance existing benefits
  6. Lead and develop the Industry Ownership Strategy Project

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Jamie Wilson

Deputy Chief Executive

Jamie has over 15 years’ experience working with companies in the UK leisure and hospitality sector. His career has encompassed owning, advising, and consulting for businesses including pubs, hotels, restaurants, gambling, health & fitness, caravans, country clubs and golf, amongst many others. Jamie joined the ROA in 2018 to support the Industry Ownership Strategy Project and to work in close partnership with the Chief Executive providing leadership across the Association.

Key responsibilities:

  1. Ensure that the ROA financial systems are robust, compliant and support future growth
  2. Alongside the Chief Executive, lead and develop the Industry Ownership Strategy Project
  3. Advise and work with the Chief Executive representing the ROA at various industry and stakeholder meetings
  4. Responsible for the GDPR Compliance Programme
  5. Management of ROA employees, consultants and commercial relationships with third parties

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David Bowen

Head of Membership

Joined the ROA: 2015

David has worked in subscriptions and membership management for over 15 years. Prior to joining the ROA in August 2015, David worked for Racing Post for six and a half years, successfully launching and building their Members’ Club service along with many other of Racing Post’s digital products.

Favourite Horses: Frankel and Baby Mix

Key responsibilities:

  1. Membership strategy for the association
  2. Developing partnerships to increase suite of member benefits
  3. Technology lead for the association
  4. Engagement with racehorse owners - both members and non-members
  5. Oversee brand and communications functions

Committees: Membership committee, Horse Comes First

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Holly Braggins

Membership Assistant

Holly joined the ROA in November after 9 years at Weatherbys. In her time there she worked within the studbook team, naming and most recently Supervisor for the registrations team which covered ownership, sponsorship, colours and naming. 

Holly has been interested in horses and racing since childhood. She completed her work experience when studying at university at Philip Hobbs’ yard and has been to every Derby since 2001 amongst many other big meetings around the world including the Dubai World Cup and Melbourne Cup (twice). 

Favourite horses – Willie John Daly, Yeats, Best Mate, Istabraq, High Chaparral, Sprinter Sacre

Key responsibilities:

  1. Primary point of contact for all ROA member queries
  2. Maintenance of the ROA Member database and administrative support 
  3. Collating, disseminating and processing of subscription payments  
  4. Processing and logging event bookings and payments.

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Keely Brewer

Communications Executive

Joined the ROA: 2004

Keely joined the ROA in 2004 after working for five years as a PA in the charity sector. In this capacity she worked for two organisations, two years at a charity which specialised in securing young people training and employment within the Creative industry, and three years at the National Family and Parenting Institute, which helped develop family policy within Government.

She had previously studied English Literature and Business Studies at Roehampton University, before becoming an NVQ Assessor in Computer Skills and Customer Service.

Interested in racing from a young age, during her studies she spent weekend’s helping out at Terry Mills’ Epsom yard. Since joining the ROA she has become involved in racehorse ownership, firstly through the Betfair Club ROA initiative, and latterly taking part shares, and administering the partnerships, for two fillies with contrasting fortunes – Oaks runner Champagnelifestyle, and the mercurial Rich And Reckless.

Favourite horses: Dancing Brave, Champagnelifestyle, Rich And Reckless, Cornus, Norton and Monkerhostin.

Key responsibilities:

  1. Developing and maintaining the ROA website and increasing the ROA’s social and online presence
  2. Co-ordinating membership communications
  3. Undertaking monthly membership reports and analysis of statistics
  4. Implementing and developing the new ROA Database and becoming an CRM superuser.
  5. Overseeing Thoroughbred Owner Breeder administration

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Ruth Diver

PA to the Chief Executive

Ruth has over 12 years’ experience working in senior support roles in both the private and public sectors. Before joining the ROA Ruth worked for a London Headhunter where she had full responsibility for the company’s operations.

Previously Ruth was a member of the diplomatic service and worked for the FCO in London and overseas. During this time she worked in Iraq, assisting the Coalition Provisional Authority in reconstructing the Iraqi Civil Service for which she was awarded an MBE.

Ruth is a keen sailor and spent many years crewing on a J Class replica in the Mediterranean.

Ruth was educated in Wimbledon and graduated as a mature student from Roehampton University with a 2:1 in Education.

Key responsibilities:

  1. Provide full secretariat support to the Chief Executive and Deputy Chief Executive
  2. Support the Deputy Chief Executive with the financial management of the ROA
  3. Provide secretariat support to the ROA Board, Horsemen’s Group and the Chair of Owner Breeder Media Group
  4. Responsible for the HR function of the ROA
  5. Administrative support to the Industry Ownership Strategy Project 

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Sienna Elles

Executive Support

Sienna graduated from the Royal Agriculture University in 2017 and followed her passion of working in the equestrian world.  Sienna has worked in New Zealand and the UK as a Private PA and Yard Manager for an eventing teams and mixed her PA duties with managing up to 35 horses.

Sienna has recently joined the ROA to support the implementation of the Industry Ownership Strategy Project.

Key responsibilities:

  1. Full Administrative Support to the Industry Ownership Strategy Project
  2. Administrative support to the ROA Executive Team
  3. Managing the logistical elements of all Industry Ownership Strategy events
  4. Responsible for office supplies, greeting visitors and providing general administrative support
  5. Part of the core planning group for the AGM and ROA Horseracing Awards.

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Sadie Evans

Membership Manager

Joined the ROA: 2000

Sadie has spent her working life in horseracing and publishing.

Her first job was with Reed Business Publishing, working within the editorial team on a monthly business title. A keen interest in racing led her to move to the Racing Post, where she spent nine years, initially assisting in the editorial department, and latterly as assistant to the editor. This was followed by a spell of two years as assistant to the director of regulation at The Jockey Club.

Sadie joined the ROA in 2000 as membership secretary and PA to the chief executive, and is now the membership manager. She has been involved in racehorse ownership, flat and jumps, for five years.

Favourite horses: Champagnelifestyle, Fondmort, Kauto Star, Red Rum, Sea The Stars, Tyrrells Wood.

Key responsibilities:

  1. Industry liaison: membership and executive teams.
  2. Compile copy for ROA Forum in Thoroughbred Owner Breeder. 
  3. Oversee member third party liability insurance and curtailment schemes.
  4. Provide support to members on a range of ownership and membership issues.
  5. Organise a number of ROA member events and co-ordinate overseas reciprocal arrangements.

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Sarah Holton

Membership Services and Racecourse Relations Executive

Joined the ROA: 2011

Sarah first got interested in racing aged 12, after watching her mum win money on Commander In Chief’s win in the Derby - twelve months later, after having backed every winner on the card, she was hooked for life! 

A BSc (Hons) degree in Equine Science from Imperial College preceded two years work at Satellite Information Services (SIS) on the ATR Teletext service. After a year at Ladbrokes, getting the Ladbrokes Xtra service off the ground Sarah returned to SIS as a Data Co-Ordinator for a further five years. 

The opportunity to work for the ROA proved too good an opportunity to miss though, and Sarah has been a member of the staff since November 2011.

Favourite horses: The Minstrel (despite being before her time), Flake, Whitbarrow, and Kauto Star.

Key Responsibilities:

  1. Administrator for, and member of, the ROA Raceday Committee.
  2. Responsible for the organisation of the ROA Ownership racedays including Jackpot races and Regional meeting aspects.
  3. Overseeing the ROA Sponsorship scheme. 
  4. Organising ROA member events including Royal Ascot and British Champions Day. 
  5. Act as the ROA’s equine welfare liaison. 

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Arabella Stanley

Membership Support

Arabella joined the ROA in 2019. Previously she was working in recruitment for three years.

She has been bought up in a racing family and has been attending meetings since she was very young. She used to be a keen rider as a child.

Before employment, she studied Events and Hospitality Management at the University of Gloucestershire, where she was fortunate enough to spend a year studying in Florida for her placement year.

Key responsibilities:

  1. Primary point of contact for all ROA member queries
  2. Maintenance of the ROA Member database and administrative support 
  3. Collating, disseminating and processing of subscription payments