Earlier this year sports marketing agency Two Circles undertook the first National Racehorse Owners Survey on behalf of the ROA and BHA.
It aimed to create a consistent way of measuring the experience of owning a racehorse and understand the attitudes and motives of owners - both current and lapsed - to help the industry reveal insights into owner groups which are currently hard to reach. This would then be used to ensure fewer owners leave the sport and more become involved. Reaction from the ROA, NTF, BHA and RCA can be found here.
Among the main findings from the responses of 2,200 current racehorse owners and lapsed owners were:
A more in-depth look at the findings can be found in the Executive Summary below:
If you would like to delve a little deeper, Two Circles have produced detailed reports on three areas the survey covered:
Owners Experience pdf: Owner Experience
Trainers Experience pdf: Trainer Experience
Racecourse Experience pdf : Racecourse Exeprience
The ROA will now work with the various parties within racing to devise strategies and initiatives to address the issues that owners have raised. These initiatives will be communicated in the September issue of Thoroughbred Owner & Breeder magazine.
The ROA helped secure funding for this important project through support from the British Horseracing Grant Scheme, administered by the British Horseracing Authority on behalf of the Secretary of State for Culture, Media and Sport.