In 2016, sports marketing agency Two Circles undertook the first National Racehorse Owners Survey on behalf of the ROA and BHA.
It aimed to create a consistent way of measuring the experience of owning a racehorse and understand the attitudes and motives of owners - both current and lapsed - to help the industry reveal insights into owner groups which are currently hard to reach. This would then be used to ensure fewer owners leave the sport and more become involved.
Among the main findings from the responses of 2,200 current racehorse owners and lapsed owners were:
A more in-depth look at the findings can be found in the Executive Summary below:Owners Survey - Executive Summary
If you would like to delve a little deeper, Two Circles have produced detailed reports on three areas the survey covered:Owners Experience
The ROA will now work with the various parties within racing to devise strategies and initiatives to address the issues that owners have raised.
The ROA helped secure funding for this important project through support from the British Horseracing Grant Scheme, administered by the British Horseracing Authority on behalf of the Secretary of State for Culture, Media and Sport.