Launch of Tote+

The Tote has launched Tote+ (Tote Plus) which provides a 10% dividend enhancement to all customers betting direct on tote.co.uk.
 
Tote+ is available everyday across single and multileg bets placed on all UK and Irish races. There is no cap on the stake a customer can place to receive the Tote+ enhancement and it applies to all standard dividends over 1.20. For example, if the Scoop6 has a million-pound dividend, Tote+ customers will be paid £1.1m (£1m + £100,000 extra). If the Placepot pays £438, Tote+ customers will receive £481.80 (£438 + £43.80 extra).
 
At the same time, Tote Guarantee remains in place which ensures the Tote will always match the industry Starting Price (SP) or exceed it if the pool price is bigger on all Win bets.
 
Tote+ is available on the Tote website, on the Tote App and at tote.ie for Irish customers.
 
Since its introduction this month, Tote+ has already provided some exceptional value for all customers of tote.co.uk, including the top 4 finishers in the Grand National:

• Minella Times – SP 11/1, Tote+ 13.20
• Balko Des Flos - SP 100/1, Tote+ 164.12
• Any Second Now - SP 15/2, Tote+ 11.33
• Burrows Saint - SP 9/1, Tote+ 11.33

Unlike fixed odds bookmaking, the Tote’s dividends are calculated based on sharing the pool between all successful ticket holders.  This mechanism makes Tote a betting model that does not restrict winning customers or rely on customers losing over time.

Jamie Hart, UK Tote Group’s Racing and Liquidity Director, said: “Tote+ is our way to say thank you to all customers choosing to bet directly with the Tote. We want to reward customers for betting with us and ensure they receive the best possible value. Tote+, combined with Tote Guarantee means Tote customers will never be paid less on Win bets, and more if the pool price is bigger, while on all pool bets they will be receiving 10% better than the official dividend every single time they bet with the Tote.”
 
For more information about the UK Tote Group please visit www.uktotegroup.com and follow us @UKToteGroup and @ToteRacing.