All In The Race campaign launched

British Racing has launched a new campaign, All In The Race, to visibly demonstrate its ambition to continue to improve the diversity and inclusivity of the sport and illustrate how racing will directly benefit by achieving this.

The All In The Race campaign has been led by the Diversity in Racing Steering Group (DiRSG) and is now being rolled out with the aim of being supported and shared by everyone across the sport.

The centre of the campaign is a one-minute video (below) which features the many elements of the racing community with a powerful voice over, concluding “…it’s better when we’re All In the Race”. In addition, there are three supporting animations focusing on how racing is working to encourage people with brave ideas, safe crowd spaces for all racegoers, and attracting the best talent into the sport.

The ROA is proud to be one of the founder 30 British racing organisations to have signed up to the Industry Commitment to improving Inclusion and Diversity. This commitment aims to formalise the sport’s approach and builds on the extensive existing activity already taking place, including community engagement, education activity and charitable work.

British racing will continue to support and fund existing initiatives working to improve diversity and inclusion. This includes continuing to the excellent work of organisations including Women in Racing, Racing with Pride, Autism in Racing, Step on Track, Racing Pathway, and the Riding a Dream Academy, amongst others.

 

How can you get Involved?

Complete the Diversity and Inclusion E-Learning:

Learn how you can become more inclusive and therefore more successful, complete the E-learning here: D&I (racing2learn.com).