Racecourse Quality Mark

The ROA Racecourse Quality Mark was introduced for 2019 and awards Accreditation status to racecourses who achieve a minimum standard of performance.  We are delighted to announce that all 60 racecourses assessed achieved Accreditation in this first year.

The ROA Racecourse Quality Mark is assessed by AA Hospitality Services, who provide an independent and objective assessment of the raceday experience across all 60 racecourses (Newmarket Rowley Mile and July courses are assessed separately).  The assessment measures 50 aspects of the raceday, from pre-arrival, through all aspects of the raceday experience, to the departure and post-raceday contact.

 

  • The Quality Mark has been developed to run in conjunction with the ROA Gold Standard, as part of the HBLB funded Industry Ownership Strategy
     
  • 2020 is the second year of the scheme
     
  • The assessments are conducted on a raceday by an independent assessor appointed by AA Hospitality Services
  • The assessment scheme measures the Raceday Ownership Experience, applying a number of criteria:
    • Prize money metrics
    • Pre-Raceday Communication
    • Arrival
    • Staff
      • Car Park
      • Owners & Trainers Reception
      • Bars/Restaurant
      • Owners & Trainers facility
      • Other Racecourse Areas:  eg Parade Ring, Winners Enclosure
    • Owners & Trainers facility
    • Food and drink
    • Watching the race
    • Post-race
    • Exit from the Racecourse
    • Cleanliness
    • Horse Welfare
  • All assessment areas are graded 1-5, and converted to a % score
  • “Festival” Assessments at key meetings throughout the calendar will also take place, ensuring that a holistic view of the Owners’ Raceday Experience is achieved
     
  • The Quality Mark is awarded on the achievement of 60% (subject to review)
  • Racecourses achieving 80% are also assessed for the ROA Gold Standard, ensuring that the ROA Gold Standard recognises excellence