Retention of owners in focus

The Owner Relations team started work in January of this year with the key objective of improving the retention of owners within British Racing.  

The team recognises that in order to have any kind of impact in this area, we firstly need to better understand the reasons owners leave - or stay - in the sport. We also need to seek much greater clarity on what can be done to make proactive changes in the areas of opportunity owners highlight to us.

The team have begun the task of actively approaching owners to find out more about what is valued- and not valued – within each ownership experience.  We have had an encouraging response since starting, with many owners reaching out and contacting us to provide their own feedback and to ask more about the team. 

These conversations have obviously given us more qualitative than quantitative answers at this stage, so the next objective is to supply all registered owners with the ROA Ownership survey in the coming weeks in order to facilitate further structured feedback. 

How can I get Involved?

We are keen to speak with owners directly about their complete ownership experience, so please do get in touch with the Owner Relations team on [email protected] if you would like to do so. 

The forthcoming ROA Ownership survey will also be an opportunity to provide the industry with your thoughts on ownership.  It is in the process of being sent to all registered owners via e-mail, so if you are not a registered owner yourself – either because you are no longer an active owner or are a syndicate/club member -  and would like to complete the survey,  we can arrange for a copy to be sent to you. Please email [email protected] for details.